Stop trying to keep up with the Joneses
Agency owners love to ask what others are charging or what services they are providing. They dig into the competition for insight on their own planning.
Agency owners love to ask what others are charging or what services they are providing. They dig into the competition for insight on their own planning.
A recent post by a member of the Spin Sucks Community raised the topic of calculating the cost of winning new clients — and determining how to account for that expense properly.
In this second part of a two-part series, Zach Hyder explains what it has been like to transition from agency coach to president of the agency founded by Ward Hubbell.
In this episode, Chip and Gini explore how agencies should approach this question, both when developing their own strategies for clients as well as for helping to guide the client on their overall communications planning.
In this episode, Hubbell Communications founder Ward Hubbell talks about the agency he founded, and how he decided to approach the transition when he no longer wanted to manage the business day-to-day.
This episode will help you to build or improve your own framework for reporting that should lead to better results, happier clients, and improved retention.
Do you know what your clients really value from their relationship with your agency? Often we know that we are creating real value for a client, but it isn’t always aligned with the value that they see
In this episode, Chip and Gini share their perspectives, including what has gone wrong for them in the past — and how you can make sure that you are communicating effectively with your team, clients, and prospects during turbulent times.
How should you handle it when one of your agency’s employees — or prospective new hires — comes to you and asks you to match another offer?
In this episode, Chip and Gini discuss the merits of some of these arguments and explain how agency leaders can think about the right mix of contractors and employees in their own businesses.