#FollowFriday: Gini Dietrich

How could I recommend resources for agency leaders without promoting my podcast co-host Gini Dietrich?

Like last week’s recommendation (Christopher S. Penn), Gini is a content machine.

She is the founder and CEO of Arment Dietrich where she provides communications consulting for clients.

She is the creator of Spin Sucks where she blogs non-stop about topics that help make organizations and people better communicators.

She is the host of the Spin Sucks Community on Slack where communicators gather to share ideas, ask questions, and learn from each other.

She is the longtime co-host of the Inside PR podcast alongside Joe Thornley and Martin Waxman where she provides a weekly take on timely PR and marketing issues and news.

Last year, she launched the Spin Sucks Podcast to give weekly insights

Of course, she also co-hosts the Agency Leadership Podcast with yours truly.

She is also a traditional book author, having penned Spin Sucks: Communication and Reputation Management in the Digital Age on her own and partnered with Geoff Livingston to write Marketing in the Round.

Gini’s book Spin Sucks set out the PESO Model that has become the standard for communicators today.

She tweets, seemingly around the clock, as @GiniDietrich on Twitter.

For all that she does to contribute to the thinking of the public relations and marketing community, Gini Dietrich is this week’s #FollowFriday recommendation.

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