After consecutive years of double-digit growth in North America, Hotwire has given its regional president a title bump to North American CEO. Heather Kernahan will continue to lead both North America and Australia, as she has since Hotwire acquired Eastwick in 2016.
Kernahan has a mix of agency and client-side experience, including serving as Eastwick’s President prior to its sale and holding a variety of senior communications roles at Autodesk.
“Heather is the driving force behind making sure Hotwire is the best agency you’ll ever work with,” said Barbara Bates, global CEO of Hotwire, in a release announcing the promotion. “Heather’s limitless leadership in tackling the challenges and opportunities of a fast-growing business is something to celebrate. Not to mention all her contributions to the global organization. Heather constantly thinks about what’s next and has inspired our team to think further into the future. I could not ask for a better partner to lead the business.”