Both firms, each founded by Claire Griffin, will retain their names as they join the MMGY family. This deal represents the fifth acquisition since Peninsula Capital Partners and Fine Equity Partners became equity investors in MMGY in February 2016.
Reid said Griffin “will remain an integral part of the business, continuing to oversee the businesses. She will partner with our senior management team to grow MMGY Global’s European footprint in the luxury travel sector.”
Terms of the deal were not disclosed.
“The investment further strengthens the [MMGY’s] aggressive acquisition strategy, which includes global expansion and its commitment to integration across all travel marketing channels. Prior acquisitions included DK Shifflet & Associates, Nancy J. Friedman Public Relations, Myriad Marketing, Spring O’Brien and Hills Balfour,” according to Reid.