PSB, a research and analytics consultancy within BCW, has named Mike Chuter as its new CEO. Based in New York, Chuter will report to Donna Imperato, Global CEO of BCW.

“It’s an incredibly exciting time to be joining the great team at PSB,” said Chuter. “While data is a necessity for organizations today, the real power is in the insights. PSB partners with some of the most innovative global brands and organizations to deliver insights that spark creative transformation for clients with political, social and behavioral, brand and consumer challenges. I am hugely thankful to be given this opportunity.”

Chuter, a 25-year veteran, has spent time at social impact organization Thankful in New York, and firms CUBED and M&C Saatchi in Melbourne, Australia.

“It’s an incredibly exciting time to be joining the great team at PSB,” said Chuter. “While data is a necessity for organizations today, the real power is in the insights. PSB partners with some of the most innovative global brands and organizations to deliver insights that spark creative transformation for clients with political, social and behavioral, brand and consumer challenges. I am hugely thankful to be given this opportunity.”