How could I recommend resources for agency leaders without promoting my podcast co-host Gini Dietrich? She offers tons of smart advice for communications pros.
Agency partners need to have an agreement about how to handle the purchase and sale of shares in the business.
This week, Chip and Gini explore how to handle clients who want around-the-clock social media management or other services that require major staff commitments -- and would prove to be quite expensive to offer.
Matt traces his journey from Storrs, CT via Washington, DC to being an an agency owner in Manchester, NH.
Client contracts may not be exciting, but they play an important role in building a healthy agency business.
Christopher S. Penn is a content machine, offering a wealth of valuable information and perspective for agency owners interested in data-driven communications.
Chip and Gini explain how to get make "pick your brain" conversations mutually beneficial.
If your agency tracks spending, audits usage, and establishes standards for software, you will get the benefits of technology -- without letting it erode your bottom line.
Flip the script and see "pick your brain" meetings as opportunities to gather information and expand your own network.
The only way to avoid the agency revenue roller-coaster is by setting aside specific times to build your business.