Start your agency’s 2019 budgeting with a revenue retention forecast

Understanding the status quo can be a good start to the 2019 budget process for many agencies.

How to build accurate PR agency project budgets

Successful public relations executives understand the need to focus on project profitability, but how exactly do you do that? It starts...

PR project managers need to understand profitability

Many agency project managers don’t fully appreciate the business side of their work. Communicators are used to counting clips, but they need to be just as comfortable counting beans.