Setting hourly rates for solo PR & marketing consultants
Discover some basic salary math to calculate the minimum you need to charge to have the money you need.
Discover some basic salary math to calculate the minimum you need to charge to have the money you need.
The culture of public relations and marketing agencies starts with the owner.
If there’s anything more than a zero percent chance that you might entertain the idea of selling your agency or merging it with another, you need to pay special attention to the assignment clause in all of your contracts.
If you want to understand how your team invests their time on behalf of your agency and its clients, keep it simple.
Agency partners need to have an agreement about how to handle the purchase and sale of shares in the business.
Client contracts may not be exciting, but they play an important role in building a healthy agency business.
Flip the script and see “pick your brain” meetings as opportunities to gather information and expand your own network.
Understanding the status quo can be a good start to the 2019 budget process for many agencies.
When two people start a business, it’s a heady time. Unfortunately, that excitement often blinds the new partners to good decision-making. At the top of that list is 50-50 ownership and control.
Failure provides valuable lessons. An agency owner shares practical advice he has learned along the way from his own errors.