Marketing communication services aren’t cheap. Determining whether it is the right decision and a good investment are critical questions when a prospect is deciding to hire your agency or do it on their own.
The only way to avoid the agency revenue roller-coaster is by setting aside specific times to build your business.
Entrepreneurs of all kinds have a hard time saying “no” to lots of things, but perhaps the hardest thing to turn down is new business. Learn when to bite the bullet and turn down new revenue.
You don't want to put all your eggs in one basket as you grow your agency. Variety in your client base will make your firm more robust and profitable.