The AIM-GET Framework for Agency Success

Introducing an approach to help PR and marketing agency owners build a better business to get the results they want

What is an Intentional Agency?

The key to building an Intentional Agency is to beat back inertia.

Setting hourly rates for solo PR & marketing consultants

Discover some basic salary math to calculate the minimum you need to charge to have the money you need.

Understand the assignment clause of your agency’s contracts

If there's anything more than a zero percent chance that you might entertain the idea of selling your agency or merging it with another, you need to pay special attention to the assignment clause in all of your contracts.

What your agency partnership’s buy-sell agreement should include

Agency partners need to have an agreement about how to handle the purchase and sale of shares in the business.