The Agency Leadership Podcast provides insights for agency owners and executives. Co-hosts Chip Griffin and Gini Dietrich share practical advice and industry news relevant to PR and marketing agency leaders.

ALP 22: How to Fire Agency Employees

In this episode, Chip and Gini conclude the two-part series on hiring and firing in PR and marketing agencies.

ALP 21: How to hire agency employees

Chip and Gini kick off the first of a two-part series on hiring and firing at PR and marketing agencies.

ALP 20: Using “free” help to get new clients for your agency

In this episode, Chip and Gini explore a variety of ways that agency owners can expand their business development and sales efforts -- without taking on the expense of a salary.

ALP 19: Word of mouth is not an agency sales strategy

Chip and Gini explain why "word of mouth" is not a good answer when someone asks how you generate new business for your PR or marketing agency.

ALP 18: How to handle clients who want 24/7 or other manpower-intensive service

This week, Chip and Gini explore how to handle clients who want around-the-clock social media management or other services that require major staff commitments -- and would prove to be quite expensive to offer.

About the Hosts

Chip Griffin is the founder and CEO of Agency Leadership Advisors where he helps PR & marketing agencies grow and thrive. Follow him on Twitter at @ChipGriffin.

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR. Follow her on Twitter at @GiniDietrich.

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