How to get collaborations right so that the client gets results — and everyone profits
Helping agencies grow and thrive.
Don’t overlook the hidden challenges
Managing a smooth transition with clients to avoid disruption
It’s not just about getting pricing right, it’s making sure the fit is right
The path to profitability or just a white whale?
Demanding accountability from your team also means being accountable to them.
Chip is the founder and CEO of Agency Leadership Advisors where he helps PR & marketing agencies grow and thrive. He brings more than two decades of experience as an agency executive and entrepreneur. He shares the wisdom of his success and lessons of his failures. Follow him on Twitter at @ChipGriffin.
Gini is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR. Follow her on Twitter at @GiniDietrich.