The Agency Leadership Podcast provides insights for agency owners and executives. Co-hosts Chip Griffin and Gini Dietrich share practical advice and industry news relevant to PR and marketing agency leaders.

ALP 30: Agency profit margin basics

Chip and Gini tackle an issue at the heart of the success of all PR and marketing agencies: making money.

ALP 29: Paying commissions to agency employees for new business

Most agencies want their employees to get involved in developing new business, but how do you properly reward them when they do?

ALP 28: Saying no to prospects and firing clients of your agency

Successful agency owners turn down new business opportunities and walk away from clients who aren't a good fit.

ALP 27: Your agency’s most important client — itself

Chip and Gini take a look at why you need to treat your own agency as if it were a client -- and how to do that most effectively.

ALP 26: How to avoid becoming an agency of one

Most agencies begin as one-person shows. But to grow and expand -- and keep the owner sane -- it can't stay that way forever. That's the challenge that Chip Griffin and Gini Dietrich tackle in this week's episode of the Agency Leadership Podcast.

About the Hosts

Chip Griffin is the founder and CEO of Agency Leadership Advisors where he helps PR & marketing agencies grow and thrive. Follow him on Twitter at @ChipGriffin.

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR. Follow her on Twitter at @GiniDietrich.

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