The AIM-GET Framework for Agency Success

Introducing an approach to help PR and marketing agency owners build a better business to get the results they want

What is an Intentional Agency?

The key to building an Intentional Agency is to beat back inertia.
When clients ignore advice

7 reasons clients ignore advice from your agency

Nobody says, "that's great advice, but I'm going to ignore it." Understanding the cause of the resistance will improve your agency-client relationships.

Why do prospects invest in hiring an agency?

Marketing communication services aren’t cheap. Determining whether it is the right decision and a good investment are critical questions when a prospect is deciding to hire your agency or do it on their own.

Setting hourly rates for solo PR & marketing consultants

Discover some basic salary math to calculate the minimum you need to charge to have the money you need.

Agency owners must lead by example

The culture of public relations and marketing agencies starts with the owner.

Understand the assignment clause of your agency’s contracts

If there's anything more than a zero percent chance that you might entertain the idea of selling your agency or merging it with another, you need to pay special attention to the assignment clause in all of your contracts.

Keep your agency’s time tracking simple

If you want to understand how your team invests their time on behalf of your agency and its clients, keep it simple.

What your agency partnership’s buy-sell agreement should include

Agency partners need to have an agreement about how to handle the purchase and sale of shares in the business.

6 reasons why your agency needs client contracts

Client contracts may not be exciting, but they play an important role in building a healthy agency business.