Numbers don't lie. Listen to what your finances are telling you and make adjustments to your business as needed.
The culture of public relations and marketing agencies starts with the owner.
If there's anything more than a zero percent chance that you might entertain the idea of selling your agency or merging it with another, you need to pay special attention to the assignment clause in all of your contracts.
If you want to understand how your team invests their time on behalf of your agency and its clients, keep it simple.
Agency partners need to have an agreement about how to handle the purchase and sale of shares in the business.
Client contracts may not be exciting, but they play an important role in building a healthy agency business.
If your agency tracks spending, audits usage, and establishes standards for software, you will get the benefits of technology -- without letting it erode your bottom line.
Flip the script and see "pick your brain" meetings as opportunities to gather information and expand your own network.
The only way to avoid the agency revenue roller-coaster is by setting aside specific times to build your business.
Good collaboration -- at the right time -- with an expert in employment law can help you create a better employee handbook that will help simplify management, assist recruitment, and boost retention by creating an agency culture that matches your leadership vision.