Introducing an approach to help PR and marketing agency owners build a better business to get the results they want
The key to building an Intentional Agency is to beat back inertia.
Nobody says, "that's great advice, but I'm going to ignore it." Understanding the cause of the resistance will improve your agency-client relationships.
Marketing communication services aren’t cheap. Determining whether it is the right decision and a good investment are critical questions when a prospect is deciding to hire your agency or do it on their own.
Discover some basic salary math to calculate the minimum you need to charge to have the money you need.
The culture of public relations and marketing agencies starts with the owner.
If there's anything more than a zero percent chance that you might entertain the idea of selling your agency or merging it with another, you need to pay special attention to the assignment clause in all of your contracts.
If you want to understand how your team invests their time on behalf of your agency and its clients, keep it simple.
Agency partners need to have an agreement about how to handle the purchase and sale of shares in the business.
Client contracts may not be exciting, but they play an important role in building a healthy agency business.