You don't want to put all your eggs in one basket as you grow your agency. Variety in your client base will make your firm more robust and profitable.

Diversify your client list for a stronger agency

You don't want to put all your eggs in one basket as you grow your agency. Variety in your client base will make your firm more robust and profitable.

The six biggest PR business mistakes I’ve made

Failure provides valuable lessons. An agency owner shares practical advice he has learned along the way from his own errors.

Questions agencies should ask before redesigning their websites

I frequently work with clients to redesign their websites. We find it very important to guide a conversation at the start of the process...

How to build accurate PR agency project budgets

Successful public relations executives understand the need to focus on project profitability, but how exactly do you do that? It starts...

AGENCY LEADERSHIP TV

What is a lifestyle business?

In this episode of Agency Leadership TV, Chip Griffin explains what a "lifestyle business" is -- and why you shouldn't think of it as a derogatory term.

AGENCY LEADERSHIP PODCAST

Episode 2: Why you need to work ON your agency business, not just IN it

In this week's episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich discuss the difference between working in and working on your agency -- and why it is so important.
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PR project managers need to understand profitability

Many agency project managers don’t fully appreciate the business side of their work. Communicators are used to counting clips, but they need to be just as comfortable counting beans.

The value of checklists

There’s a reason why pilots and others in life-and-death roles rely on repeatable checklists to ensure things get done right. They help us to avoid the tendency to cut corners when we're in a hurry.
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