Marketing communication services aren’t cheap. Determining whether it is the right decision and a good investment are critical questions when a prospect is deciding to hire your agency or do it on their own.
Most agencies begin as one-person shows. But to grow and expand -- and keep the owner sane -- it can't stay that way forever. That's the challenge that Chip Griffin and Gini Dietrich tackle in this week's episode of the Agency Leadership Podcast.
If there's anything more than a zero percent chance that you might entertain the idea of selling your agency or merging it with another, you need to pay special attention to the assignment clause in all of your contracts.
Good collaboration -- at the right time -- with an expert in employment law can help you create a better employee handbook that will help simplify management, assist recruitment, and boost retention by creating an agency culture that matches your leadership vision.