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Agency Leadership Advisors provides consulting and other services to help PR & marketing agencies prosper.

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Chip Griffin & Gini Dietrich provide actionable ideas and useful insights each week to help agency owners and executives.

The only way to avoid the agency revenue roller-coaster is by setting aside specific times to build your business.

Block Time on Your Calendar for Business Development — And Stick to It

The only way to avoid the agency revenue roller-coaster is by setting aside specific times to build your business.

Your Outside Counsel Should Review (But Not Write) Your Agency Employee Handbook

Good collaboration -- at the right time -- with an expert in employment law can help you create a better employee handbook that will help simplify management, assist recruitment, and boost retention by creating an agency culture that matches your leadership vision.

29+ Recommended Tools for Your Agency Technology Stack

There are lots of software tools that will help you run your agency business better. Here are some of the ones that I like.

5 reasons to say “no” to new business

Entrepreneurs of all kinds have a hard time saying “no” to lots of things, but perhaps the hardest thing to turn down is new business. Learn when to bite the bullet and turn down new revenue.


Do I need a business plan?

In this episode of Agency Leadership TV, Chip Griffin discusses why there is more value in the thought process that goes in to crafting a business plan than in the document itself.


ALP 14: Non-traditional agency revenue streams

In the latest episode of the Agency Leadership Podcast, Chip and Gini look at how agencies can go beyond retainer and project revenue to find opportunities in education, training, products, software, equity partnerships, and more.

Start your agency’s 2019 budgeting with a revenue retention forecast

Understanding the status quo can be a good start to the 2019 budget process for many agencies.

How your agency can benefit from multiple revenue models

A well-designed multiple revenue stream model can mitigate risk, improve cash flow, and generate greater profits for your agency.

Does it take more than two to tango when it comes to agency partnerships?

When two people start a business, it’s a heady time. Unfortunately, that excitement often blinds the new partners to good decision-making. At the top of that list is 50-50 ownership and control.

Diversify your client list for a stronger agency

You don't want to put all your eggs in one basket as you grow your agency. Variety in your client base will make your firm more robust and profitable.

The six biggest PR business mistakes I’ve made

Failure provides valuable lessons. An agency owner shares practical advice he has learned along the way from his own errors.

Sheila McLean to head Markstein’s new DC office

McLean joins from MSL to lead Markstein's expansion into the DC market.

Fran Cavanagh hired by Ketchum to head research and analytics in London

The industry veteran joins a team that has tripled in size in the last three years.

Mike Chuter named new CEO at PSB

Chuter takes the helm at the research and analytics consultancy within BCW.

Derede McAlpin rejoins LEVICK

McAlpin rejoins LEVICK after six years at the Association of Corporate Counsel.

Rebecca Hoppy promoted to President at Rabin Martin

The current Managing Director has been promoted and will be replaced in that role by Kate Schachern.

Alison MacLeod named new partner at KP Public Affairs

MacLeod has been with the Sacramento-based firm since 2006, working on a range of policy issues including transportation, healthcare, trade, and energy.

Finn Partners acquires majority stake in CatchOn

Finn continues its acquisition strategy by adding CatchOn, an agency focused on the travel and hospitality sector with offices in Hong Kong, Shanghai, and Beijing.