What recent media layoffs mean for PR agencies
In this episode, Chip and Gini discuss the recent wave of layoffs in the media industry and its implications for PR agencies.
In this episode, Chip and Gini discuss the recent wave of layoffs in the media industry and its implications for PR agencies.
Chip was recently asked to share his strategic approach to asking questions during initial calls with prospective clients.
This week we’ve got advice for navigating corporate crises, cracking profitability, finding the right niche, and more.
In this episode, Chip and Gini share their perspectives — along with things that positioned some agencies for success in what many experienced as a down year.
This week’s focus is on leadership, plus it’s not too early to be thinking about the Super Bowl!
When Gini shared in a recent episode that her success has come from doing the same thing for 15 years, a listener pointed out that she has continued to evolve.
This week’s recommendations are full of concrete advice on dealing with your current challenges.
This week we’re all about overcoming the challenges of 2023 and tackling 2024.
In this episode, Chip and Gini talk about the need for agencies to find a sustainable focus and be cautious of riding the wave of the latest type of “hot” agency — including digital, social media, cannabis, crypto, and many others that have come and gone.