I frequently work with clients to redesign their websites. We find it very important to guide a conversation at the start of the process to determine exactly what they want to accomplish. All too often they know they want a better website, but haven’t really thought through what that means. We typically kick off the
Successful public relations executives understand the need to focus on project profitability, but how exactly do you do that? It starts with building out an accurate budget. And it’s easy to overlook hidden expenses, so this process needs to be completed thoroughly to ensure a comprehensive picture of the financial aspects of any project. So what should
As someone who has grown several businesses, including turning solo PR practices into ones with employees (as well as choosing not to do so), I have wrestled with many of the dreams and doubts that confront most independent consultants at one point or another. Hiring your first employee completely changes the nature of the business.
Many agency project managers don’t fully appreciate the business side of their work. Communicators are used to counting clips, but they need to be just as comfortable counting beans.