The culture of public relations and marketing agencies starts with the owner.
If you want to understand how your team invests their time on behalf of your agency and its clients, keep it simple.
Client contracts may not be exciting, but they play an important role in building a healthy agency business.
Flip the script and see "pick your brain" meetings as opportunities to gather information and expand your own network.
A well-designed multiple revenue stream model can mitigate risk, improve cash flow, and generate greater profits for your agency.
When two people start a business, it’s a heady time. Unfortunately, that excitement often blinds the new partners to good decision-making. At the top of that list is 50-50 ownership and control.
Failure provides valuable lessons. An agency owner shares practical advice he has learned along the way from his own errors.
There’s a reason why pilots and others in life-and-death roles rely on repeatable checklists to ensure things get done right. They help us to avoid the tendency to cut corners when we're in a hurry.